What I learned from 4 days with 40 influencers

Discovering the Potential of Uncharted Territories

Gm Friends,

It’s great to have ya.

In this edition of the newsletter let's trade the Twitter feed for sandy beaches. Picture this: 40 influencers, a tropical beach, and a ton of fresh insights over just 4 days. Sometimes, touching grass outside the digital echo chamber is where the real lessons lie. Here's my deep dive into Binance Campus.

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The Cost of Comfort

We're creatures of habit, aren't we? Clinging to our favorite platforms, trusting what's familiar, sticking to what we know. But here’s the thing: while we're hooked to our Twitter feeds, there’s a whole world out there hungry for content. By not venturing out of our digital comfort zones, we're essentially leaving cash on the table. Binance Campus was a stark reminder that the real ROI sometimes lies in places you've never thought to look.

Echo Chambers: More Limiting Than You Think

Being surrounded by new faces made me question my own marketing strategies. It’s easy to think you’re on the right track when everyone around you echoes your thoughts. But take a step back, and it hits you – maybe there's more to the scene than what meets the eye.

Meeting Them Where They Are

See, the magic happens when you get out of your comfort zone. Imagine dropping a meme on Twitter, and it's crickets. But that same meme on Facebook? Might just be the talk of the town in São Paulo. It's not always about where the conversation's loudest, but where it resonates the most.

Speak Their Language, Literally

It's one thing to blast out content. It's another to actually communicate. I’m talking real, genuine communication, in a language that strikes a chord. It's not just about translations, but understanding cultural nuances, slang, and what really makes them LOL or think.

Untapped Communities Await

It's not just about expanding horizons; it's about immersing in them. Each community, whether from Bogotá or Bangkok, has its unique pulse. As we wrap up, remember this: In a globalized world, our content should be as diverse and dynamic as the audiences we aim to reach. It's time we match our digital strategies to the boundless enthusiasm these untapped markets bring. Till next time. 🫡

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Your thoughts? Encountered any insight on your Web3 journey? Share away! The conversation continues. 🚀

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