Personal Twitter Playbook
Growing Your Community Through Your Personal Brand
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Today's newsletter will be all about turning your personal twitter account into your strongest source of community growth.
While it sounds obvious, not enough teams realize the value and efficiency of using personal accounts to reach new audiences.
Research any successful web3 brand, you’ll quickly find that in every sustainable marketing approach, the one common denominator is personal branding.
Let’s break down how exactly to develop and grow your personal brand.
Essentials
(1) Reply guys
Get involved in conversations outside your backyard.
Contribute to popular conversations happening across crypto twitter.
It doesn’t need to relate to your project; the goal is to interact with the broader community, get a follow, and encourage future engagement.
Go to where the attention is. Don’t expect it to fall on your lap.
Process: Engage with the outside community → get a follow → boost engagement on content that showcases your protocol.
(2) Widening your focus
Focus on the topics that matter most to the largest portion of your target audience and let that guide your content.
It’s crucial to separate what matters to you, and your existing community, from what outside audiences care about.
View your content through the eyes of outsiders to understand what makes them stop and engage.
(3) Be valuable
Add value to the conversation by entertaining or driving the discussion forward.
You can’t expect to get any interactions with one-word replies or effortless content.
What works: Giving perspective & thoughtful opinions on popular topics.
An important note: a slept-on form of providing value is through being controversial. If you look and sound like everyone else, why would anyone care?
(4) Memes, memes, and more memes
Fact: There’s no stronger connector than memes.
One vial meme can take you from being a nobody to a somebody.
When deciding what to meme, remember your best chance of going viral is by appealing to the largest amount of people in your circle.
Example: Create a funny meme about the SEC that resonates with all crypto twitter, regardless of the ecosystem or alliance they identify with.
Quick tips for meme creation:
Stay as relevant as possible (i.e. notifications on)
Use Canva
Practice makes perfect
Other notes
Strong Tweets:
Elements of a strong tweet: Strong hook, targeted audience, important info upfront, digestible breakdown, entertaining, relevant, strong graphics, useful insights, emotional impact, storytelling.
Things to Avoid:
One-word replies or low-effort hooks.
Engaging too much with the existing community and too little with outsiders.
Low-quality graphics or branding.
Process:
Targeted Twitter list: Create a list with outsider accounts to engage with.
Tips: Find accounts that engage with you and utilize twitter circles to identify the accounts they most engage with, use twitter pro to avoid aimless scrolling, engage constantly, and build relationships.
Quality > Quantity: Focus on creating high-quality tweets with significant engagement rather than numerous low-engagement tweets.
Above all else: make friends.
Till next time. 🫡