Lessons from Mr.Beast

How to Capture, Retain, and Dominate Attention

Hey fam,

It’s great to have you back.

Today we’ll dive head first into a topic that's impossible to miss - the extraordinary rise of Mr. Beast. If you haven't heard of him yet, here's a quick snapshot: he's a 23-year-old content creator with over 90 million subscribers, boasting an impressive 15 billion video views, and generating a whopping $40 million in revenue in 2021 alone. Oh, and did I mention that his Squid Games recreation video outdid the original in terms of revenue? Pretty F*cking insane if you ask me.

So, what's the secret sauce behind Mr. Beast's meteoric rise? Well, he relies on three core principles, outlined below…

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Capture Attention: The First Battle Won

In the vast ocean of YouTube content, it's essential to make your video stand out like a lighthouse on a stormy night. This is where Mr. Beast starts his conquest. His first mission? To capture your attention.

Picture scrolling through your YouTube feed. Thousands of videos competing for a click. Mr. Beast knows he has to do everything in his power to make you choose his video. He uses every tactic at his disposal, from eye-catching thumbnails to intriguing titles. In the digital world, capturing attention is the first battle won.

Keep Attention: The Art of Viewer Retention

Okay, so he's successfully reeled you in with an attention-grabbing thumbnail and title. But his work is far from done. You see, Mr. Beast understands that getting a click is only the beginning. You can't assume that just because someone clicked, they'll stick around.

Mr. Beast obsesses over retention metrics. He knows that most viewers decide whether to continue watching within the first five seconds. That's a minuscule window of opportunity. If he can get you to stay for just those few seconds, you're hooked. To achieve this, he gets straight to the point at the beginning of his videos, piquing your interest instantly.

Deliver Absurd Levels of Value: Quality Is King

Now, here's where Mr. Beast truly shines. Beyond capturing and retaining attention, he delivers unparalleled value through entertainment. Every decision he makes revolves around this principle.

Unlike many content creators who get lost in a sea of promotional gimmicks, Mr. Beast focuses all his effort, attention, and millions of dollars on one thing - content quality. He's relentless in revealing new information to keep the consumer engaged and entertained.

So, whether he's giving away cars or orchestrating the craziest challenges, Mr. Beast has a single North Star - ensuring everything he creates is of 10/10 quality.

And as we wrap up this inspiring journey into Mr. Beast's world of attention domination, I want to extend a shoutout to Dickie Bush for his insightful analysis of Mr. Beast's path to fame.

Till next time 🫡

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