Jab, Jab, Jab, Right Hook
Gary Vee's Playbook for Mastering Web3 Marketing
Gm Champ,
Great to have you back.
Have you ever tried to score a date by just straight-up asking without laying some groundwork first? If yes, how'd that work out for you? In the world of marketing, you can't just go in for the "ask" without some serious groundwork. This is exactly what social media maestro Gary Vee preaches in his genius book, "Jab, Jab, Jab, Right Hook.”
Let’s dive balls-deep into how we can apply this to our Web3 marketing strategies.
Jabs and Right Hooks? Explain, Please.
Think of it this way: imagine marketing's like boxing. Those 'jabs' are all the awesome stuff you offer for free – the memes, fun videos, helpful articles, and all the likes, shares, and chats you do. It's all about building a relationship, making folks laugh, think, or even feel a bit inspired. The ‘right hook’? That’s when you go in for the call to action. But remember, nobody's buying what you're selling if you haven't thrown a few jabs first.
The Social Media Hustle
Brands nowadays need to act like they're on a first-name basis with every follower. It's not enough to just post and ghost. Dive into those comments. Slide into conversations. Show some love! And when it comes to Twitter? It’s the digital coffee shop where news breaks, and gossip spreads. Be there, be active, and for the love of retweets, be real.
Making The Right Hook Count
It's the moment of truth. After a series of well-placed jabs, it's time for the right hook. It's simple, direct, and it's designed to convert. A successful right hook doesn't just sell; it capitalizes on the groundwork laid by the jabs.
Always remember: there’s no knockout without the setup.
Winning In The Digital Age of Web3 Marketing
The game has changed. Today, companies aren't just companies; they're media entities, constantly in the spotlight. Quick adaptability, authenticity, and a dedicated approach to social media management are paramount.
To truly thrive, brands need to embrace the mantra of jab, jab, jab, right hook. Provide value, engage authentically, and when the moment's right, deliver that compelling call to action.
So, next time you're thinking about your marketing strategy, ask yourself: Are you ready to step into the ring? Till next time. 🫡
Your thoughts? Encountered any insight on your Web3 journey? Share away! The conversation continues. 🚀
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