Day Trading Attention
Leveraging attention for better marketing results
gm,
If you’re reading this, you probably know you should be concentrating on your Twitter strategy. The number one skill set you need is understanding attention.
What it is, where it is, where it's underpriced, and how to leverage it for your brand.
Just as a day trader constantly studies financial markets to keep a pulse on what's happening, you must constantly study what people are paying attention to, the costs associated with capturing that attention, and how it shifts by the day.
This is how you will find the best marketing strategies for your business or brand. Think of it this way: if you know what people are paying attention to and where they're paying attention, then you actually have a shot at selling them something.
That is what marketers have done for generations. Identify where human attention lies and reverse-engineer it.
Attention is the game. More specifically, underpriced attention is the opportunity. To understand what this means, think of attention as an asset. It's like buying real estate.
Just like certain cities have underpriced real estate, certain advertising platforms have underpriced attention. That being said, underpriced attention isn't just what advertising medium is cheapest; it's about where you can get a lower cost relative to the amount of actual attention you get.
Essentials
(1) When in doubt, post content.
Let it get out there. It doesn’t matter if it's automatically seen as good. Somebody out there wants to see it. There are countless brands, small businesses, service providers, influencers, and content creators that have seen life-changing sales numbers from content that didn’t look like traditional outreach or banner ads.
(2) Identifying the right content
Focus on the topics that matter most to your target audience. Understand what makes them stop and engage. Develop content that aligns with what dominates your target audience’s attention (ex: if ansem is dominating attention, learn from what he talks about).
(3) Understanding Attention
Understand what it is, where it is, where it's underpriced, and how to leverage it. Like a day trader studying financial markets, you must constantly study what people are paying attention to and how it shifts daily. If you know what people are paying attention to and where they're paying attention, you have a shot at winning them over and adding them to your network of reputable twitter followers (which really matters).
(4) Reverse-Engineering Attention
Marketers have historically identified where human attention lies and reverse-engineered it. Attention is the game, and underpriced attention is the opportunity. Think of attention as an asset, like buying real estate in underpriced cities. Underpriced attention isn't just about the cheapest advertising medium; it's about where you can get a lower cost relative to the amount of actual attention you get. In practical terms, this may look like a neglected ecosystem or NFT community.
Quick Tips
Work smarter, not harder: Once a reputable person follows you, use Twitter Circles to engage with their network for a warmer introduction, rather than a cold DM.
Keep your finger on the pulse: Regularly keep up to date with what is capturing attention and driving conversations across the space.
Strategic DMs: Right away offer to provide value genuinely, complement, and absolutely no BS.
Visual Content: Utilize images, videos, and GIFs to make your content more engaging.
Consistent Posting: Maintain a consistent posting schedule to keep your audience engaged, centered around a core belief or mission statement that remains unchanged.
Monitor Analytics: Keep an eye on your twitter analytics to understand what content performs best. Rinse & repeat, away with what isn’t striking a cord.
Authenticity Matters: Be genuine in your interactions and content; authenticity resonates with audiences.
Credit to Gary Vee’s Day Trading Attention for driving these insights. His book provides a deep dive into understanding and leveraging attention in today's marketing landscape.
Till next time. 🫡
Day trading a good way of putting it tbh