5 Easy Way To Boost Your Presence on X

Actionable strategies for today's Web3 marketing environment

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If you're reading this, chances are you self-identify as an engaged Web3 marketer or founder.

You've likely tried various approaches to cut through the noise on Twitter/X.

Seeing some results, but nothing tangible.

I hear you. I’ve been there before.

While expecting minimal change is a flawed strategy in our ever-evolving industry, there are some tactical decisions that can significantly impact how the algorithm treats your content.

Here are some easy to implement & battle-tested tactics that consistently increase visibility on X:

1. The Coordination Effect

When multiple accounts post about your project within a short timeframe, the X algorithm interprets this as authentic momentum rather than isolated promotion.

It may seem obvious, but when your team, community, and partners coordinate around an announcement, its reach can multiply by 2-3x. Far surpassing what a single account could ever deliver on its own.

I’ve seen it across multiple projects I’ve worked on.

When timed right, it creates a multiplier effect - prompting others to share, react, and extend the narrative on your behalf.

The key is clarity & distribution.

Each post should offer a unique perspective rather than copy-pasting the same message. Present the key points clearly and immediately.

Readers must be able to grasp the essential takeaways at a glance. And within 30 seconds, be able to contribute to the conversation.

2. The Two-Post Expansion Strategy

Most teams rely on a single announcement and pray it lands.

A better approach is to split messaging across two posts: one to spark attention, another to deliver depth.

The first post introduces the core concept.

The second, posted 3-6 hours later, expands on details and calls to action.

This approach extends your content lifecycle and reaches different segments of your audience.

But timing matters.

Posts spaced too close together compete with each other. The sweet spot is that 3-6 hour window.

Yes, this can be your announcement of an announcement. But it’s worth noting that it’s not your only option.

3. The Scroll Stopper

Our brains are wired to notice the familiar being used in unexpected ways.

The most memorable Web3 content often uses recognizable formats from entirely different contexts.

This pattern interruption creates cognitive engagement that standard posts simply can't match, leading to significantly higher recall and share rates.

The goal is to get people to stop scrolling.

Here’s an example of Hype repurposing a popular Web3 phrase in an unexpected & out of context way to drive attention to their new site launch:

4. The Delayed Link

You’d be surprised how often teams miss this.

Posts containing external links in their original posts shoot themselves in the foot when it comes to visibility.

The most effective route?

A two-stage approach:

1. Initial posts focus purely on value and engagement

2. Links are added only after the post has achieved significant traction

This small adjustment will show consistent improvements in overall campaign performance.

No one wants to get on Elon’s bad side by sending his loyal users to competing platforms.

Know the game you’re playing.

In the same vein, X appears to be prioritizing video content (likely to rival TikTok and Reels).

5. The Meaningful Value Exchange

Giveaways and rewards have become the standard Web3 marketing tactic - yet most fail to deliver meaningful results.

They attract all the wrong ppl, for all the wrong reasons.

The differentiating factor?

Whether the incentive creates lasting value in the relationship.

Rewards with no lasting connection have a short-lived ROI.

People remember how you made them feel. Choose rewards with emotional value, and watch loyalty grow.

In Summary:

1. Coordinate posts across accounts - Multiple perspectives posting about your project within a short timeframe signals momentum to the algorithm, increasing visibility exponentially.

2. Use a two-post strategy - First post introduces the concept, second post (3-6 hours later) expands details, extending reach and engagement.

3. Leverage familiar formats in unexpected ways - Using recognizable sayings or structures out of context increases memorability and engagement.

4. Delay external links - Posts with external links see 30-40% less reach. Share valuable content first, add links only after gaining traction.

5. Offer genuinely valuable rewards - Giveaways work when rewards actually appeal to your specific audience. Quality merch often outperforms token giveaways.

Shout out to Danny, CEO of Hype Partners, for sharing these valuable insights gained through years of advising top industry teams.

Till next time,
Phillip